Monday 30 March 2009

News values 101



The re-defection of former South African National Civic Organisation (Sanco) president Mlungisi Hlongwane from the Congress of the People (COPE)to the African National Congress (ANC) is not surprising.


I wonder why the Congress of the People (COPE) allowed a leader of his calibre into its own ranks in the first place.


Hlongwane has been one of the most divisive and controversial leaders. Sanco has become dysfunctional and irrelevant under his leadership.


Talk Radio 702 refused to allow the ANC to air the announcement live because it was not a "matter of national importance."


I wonder why the ANC did not use its propaganda mouthpiece, the SABC. I think the comrades will go back to their political dictionaries and try to unpack the word "national importance" in respect of newsworthiness.




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